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One of Britain’s most inventive and yet underrated brands is You Must Create. Started in 1995 by business partners Jimmy Collins and Fraser Moss, there mission was to create a menswear brand that drew on British heritage, history and subculture and to blend this into a clothing range that is modern and relevant, yet unique and ahead of the game. With influences including military clothing, the punk movement and the casual hooligan scene that swept the country in the 1980’s this is a brand that has few peers. The YMC Clothing range includes YMC Shirts, Knitwear and Jackets all available online and in store.