Founded in 1978 by Renzo Ross and Adriano Goldschmied in Northern Italy. Diesel is the THE iconic Italian jeans brand. An internationally recognised brand Diesel combines creativity with classic denim design to create the ultimate in fashion forward off duty chic. It is a full casual wear collection plus footwear, eyewear, fragrances, jewellery and even a hotel!
As a premium denim brand Diesel has a host of celebrity fans across the world. This Italian denim brand is leading the way in contemporary denim design with their globally respected reputation as an icon of denim wear. Diesel combines emerging fashion trends with classic denim design to create the ultimate in fashion forward casual wear. With a host of stylish celebrity fans, mens Diesel clothing has grown from strength to strength with its pioneering status allowing it to expand from Jeanswear to an entire lifestyle brand.
Inspired by the young adult market; celebrating independence, individuality and creativity, Diesel offer cutting edge denim design with an urban chic edge.