You Must Create formed in London in 1995, simply as a response to the ever increasing demand for modern, stylish yet functional clothing. Now a major sophisticated design label, YMC will not be led by the seasonal fashion trends. Instead it looks for inspiration from a modernist approach, using careful designs that maintain longevity. YMC aims to create intelligent clothing, using its clean-cut style it produces pieces that are both wearable and distinct.
Designer clothing from the YMC collection will always remain fashionable and with the right pair of designer jeans an instantly stylish look can be created easily. Psyche stock a range of mens designer jeans from top brands such as True Religion, Nudie Jeans and Levi Red Tab.