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In 2005, with an aim to challenge the way fashion is perceived, Nikolaj Nielsen created Won Hundred. The brand now has a strong identity in international fashion. The brand has grown from just denim and casual wear to a whole collection of ready to wear pieces.
Psyche is the North’s premium designer lifestyle store. The multi-award winning retailer has evolved over thirty years into an iconic destination for men, women and children to indulge in accessible designer fashion. Established in 1982, Psyche has received recognition on an international stage, attracting the attention of fashion industry heavyweights in both the UK and further afield in Tokyo, Singapore and New York, including many parts of Europe. read more