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JOEY DEE DEE JOHNNY & TOMMY T-SHIRT
JOEY DEE DEE JOHNNY & TOMMY T-SHIRT

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2K BY GINGHAM
JOEY DEE DEE JOHNNY & TOMMY T-SHIRT

EXPERIMENTAL JETSET:

Founded in Amsterdam in 1997 by Erwin Brinkers, Marieke Stolk & Danny van den Dungen, Experimental Jetset is a graphic design unit with a particular interest in the concept of self-referentiality: graphic design that refers to its own context.  In their work (designed for such diverse clients as the Centre Pompidou, the Purple Institute, the Dutch Royal Mail & the Amsterdam Stedelijk Museum) Experimental Jetset constantly tries to underline the inner-logic of graphic design itself.  So its no wonder that most of the 2K prints designed by Experimental Jetset deal with the subject of t-shirt prints itself.  For example, the "JOEY, DEE DEE, JOHNNY & TOMMY" t-shirt, is basically an abstracted rock shirt; an attempt to create an archetypical shirt by stripping down the concept of a rock band to its bare essentials: four random names.

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