One of the pioneers of the emergence of the Swedish fashion movement, J Lindeberg specialises in clean lines, simple designs and high quality materials in his menswear collections. A former designer at Diesel, Lindeberg left in 1996 to set up his own label with his first collections released to the markets in 1997. Originally targeting NYC and Stockholm, he had big visions from day one to create a global fashion brand and empire. The brand was soon introduced to the UK and has become a much sought after label ever since. J Lindeberg Polo Shirts and Knitwear form much of the collection with many featuring the simply design company logo.