For true aficionados of denim the name Jason Denham will always be associated with premium quality jeans. The Dutch based designers first denim label was known as Blue Bloods, which he produced for several years before starting his own denim design clinic where leading international brands such as Louis Vuitton would come for advice on creating jeans. With a passion to create a new label, the Denham Jeans brand was born with a strong emphasis on high quality using the finest looms and cottons available. The resulting products have received critical acclaim and within a few short years Denham has established itself as a major player in a highly competitive market. Complementing the jeans collection is a range of Denham Clothing which includes shirts, t-shirts and knitwear.