Hit the courts with Fred….

The Wimbledon championships have begun! What better way to pay tribute to one of the greatest tennis players of all time than with your favourite Fred Perry pieces. Fred Perry launched their first tennis shirt at Wimbledon in 1952, and their classic pique polos are our favourite garments from the latest collection for classic British styling this summer. Hit the … Continue reading

Fred Perry Tennis

Amy Winehouse For Fred Perry

  This October Fred Perry introduces an all new collaboration, with musician Amy Winehouse at the design helm. A long-time fan of the brand Amy Winehousehas set out to create her first 17-piece collection, featuring demure 50′s shapes and styling, with a decidedly feminine edge and all with a dose of classical Winehouse east-end-simplicity and individualistic flair.                       Pencil skirts go shorter and classic mini-bowling dresses flaunt Amy’s signature style, … Continue reading

Amy Winehouse for Fred Perry

  Coming soon to Psyche, The Amy Winehouse for Fred Perry collection! preview some of the look book images here. ‘Sharp, clever, sexy, [with] lots of attitude -  true to the Fred Perry aesthetic and unrivalled heritage.’ Fred Perry is an instantly recognisable brand which has worked hard to produce a quality style as iconic as it’s namesake. The time honoured tradition … Continue reading