Eton Autumn Winter 2011

Founded in 1928 by Swedish couple Annie and David Petersson, the Eton brand established it’s name from passion and quality and is world renowned for it’s immaculate tailoring. Today the business is run by grandson CEO Hans Davidson and applies the same work ethics as it did eighty years ago with each seasons biggest trends, catering to executives and fashion … Continue reading

Eton Autumn Winter 2011

The King of Cool

There seems to be no area of creativity this man can not touch, though as controversial as his brash and outspoken personality may make him, there is one King of Cool . . . and that is Kanye West. Before his solo career took flight, Kanye had been a producer at Rock-A-Fella records and received recognition for his work with … Continue reading

Kanye West

Lesson 2: Show Boat

A key look this season is all that is nautical combined with a hint of geek chic. A perfect wardrobe essential to help create this look is the trusty espadrille. Easy to wear, right on trend and effortlessly updating your look, they are a must-have!

Kingston Stampdown Espadrilles Shoes

A/W10 New for Menswear – Sartorial Street

  Here at Psyche the autumn/winter 2010 season is shaping up for some serious street style. It’s all about the urban cool with brands such as 55 DSL and Nom de Guerre. Find out more below… ‘Live at least 55 seconds per day’ This slogan for the 55DSL range perfectly sums up the passion which drives this brand. Created in 1994 as an experimental branch … Continue reading

A/W10 New for Menswear – Casual Charm

   Autmn/winter 2010 is set to be the most stylish season yet for Psyche. With exciting new brands representing the very best in contemporary menswear design, an emphasis is on effortless charm and stunningly sociable style. Get to know some of our top picks for the season…                                                                            ‘Denham the jeanmaker: A label built on experimentation and resourceful innovation.’ Denham is a … Continue reading