‘Boy’ London
This month at Psyche we will start stocking Boy London! A unisex brand loved by the celebrities; add some celeb style into your wardrobe with ‘Boy’ London.
Founded by Stephane Raynor in 1977 inspired by music and fashion along with Punks, Warhol, Madonna and New Romantics.
‘From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY’
-Boy 2012
1980 was when BOY LONDON started to build. Fueled with the hunger to create and set innovative, contemporary and new styles. It soon became an iconic staple and the most popular talk on the streets.
The riotous catwalk shows were known to be some of the wildest events on the fashion calendar that were not to be missed.
Amongst all the chaos BOY had quickly become the most desirable label which continued throughout the 80s and 90s.
During this time Acid house had adopted the BOY t-shirts as part of their uniform along with an unmissable explosion in Ibiza.
Regeneration
When 2007 came rumors began to circulate that the legendary label was returning. Keeping to the true spirit of the brand the classic prints were back!
The bold statement pieces stand out due to the contrast of colours and the over sized print.
The bold look is loved by celebrities such as Jessie J, Rihanna and Nicki Minaj along with many more.
Create a statement with your style and wear BOY London. Roll up the sleeves, knot straps, layer up with accessories or anything you fancy make the style your own!
Arriving this month for Men and Women!
