Avicii
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The new face of Ralph Lauren Denim & Supply this autumn is Swedish DJ Avicii!
The 22 year old Grammy nominee shot to fame with the release of his debut track ‘Levels’ his major hit creating a headline player and sending the clubbing world crazy. Ever since the DJ has been ever evolving; playing at some of the biggest festivals worldwide such as Coachella and Tomorrowland along with appearances at some of the biggest clubs.
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As well as featuring in the campaign imagery Avicii was seen spending time in the Ralph Lauren studio earlier this year with the DJ producing a video to go with the collection montage launching 3rd August 2012.
Denim & Supply is a slightly more edgier line compared to Ralph Lauren’s classic styles with a more youthful approach and the introduction of a new crazed DJ as their new campaign boy it just confirms the hip edgy style.
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A teaser of the video featuring Avicii’s remix ‘Silhouettes’ has now been released. At just 17 seconds long Ralph Lauren really has used the term teaser to it’s full advantage!
Shot in New York of a concert scene with Avicii and the crowd wearing Denim & Supply the video doesn’t give too much away so you’ll have to stay tuned to see the full collection video.
Ralph Lauren Denim & Supply is available at Psyche CLICK HERE
Here is the teaser video below…