Wildfox is an American brand created by childhood friends Emily Faulstich and Kimberley Gordon. Loved by celebrities, trendsetters and retailers all over the world, the brand was put together in 2006 with the help of musician Jimmy Sommers in Los Angeles with the vision of transforming how fashion was perceived, they believed it was too serious and “it was time for a change”.
“She is the Native heart, she is all neon light, she is a love child; she is a WILDFOX.”
Their collections have been inspired by their childhoods, sleepovers, dreams, fairies and vintage and these themes ooze into each item. The line is nonchalantly fun and there are garments for every personality a girl may have, whether you’re edgy, or girly, consisting of t-shirts (baggy and fitted), vests, leggings, jumpers and denim. From the success of their women’s collection they progressed to create a children’s line called ‘Little Fox’ in 2009, including similar t-shirt and vest designs with sweet pastel colours.
Celebrities Ashley Tisdale, Stephanie Pratt, Kendall Jenner and Vanessa Hudgens have all been spotted in WILDFOX on numerous occasions wearing them casually with denim. Other celebrity fans include; Megan Fox, Halle Berry, Alessandra Embrosio, Beyonce and Kim Kardashian.